FAQ

Frequently asked questions

Frequently asked questions

What does Gara do?

Gara is an AI-native, full-service digital agency based in New York City. We build D2C storefronts and websites, craft email and SMS retention flows, produce social content, and develop brand identity and positioning, while tailoring services like custom AI automations to each client's needs.

Where is Gara based, and do you work with clients outside NYC?

Gara is based in New York City. Our presence is prominently NYC, but we work globally. Together, our team has partnered with 30+ clients across a range of industries.

When was Gara founded?

Gara was founded in 2026 and is an independent, privately held agency.

What makes an agency AI-native?

Being AI-native means AI tooling is part of how the work gets produced, not a service we bolt on. We pair senior operators with AI tooling to ship the output of a shop three times our size. AI never replaces strategy or judgment for us; it makes senior operators more efficient without cutting quality. Every deliverable is scoped, reviewed, and owned by a human lead. On client builds that has meant custom storefronts integrated with Claude Code, Klaviyo, and Shopify, where price updates take seconds and combining listings into color variants takes minutes.

How much does a website build cost?

Full-suite website builds typically start around $4,500, with minimal ongoing maintenance fees. Every scope is custom, so the final number varies by scope and industry.

How much does social media management cost in New York City?

Management of organic content plus paid ads on Meta begins at $3k per month, depending on whether content is already available or we need to create it.

Does Gara offer a service for running paid ads?

Yes. We run paid ads across Meta, Google Ads, and ChatGPT. Packages begin as low as $1k per month depending on client needs.

How much does it cost to set up email marketing flows?

A four-email flow setup (welcome, brand reminder, abandoned cart, and post-purchase) is around $3,500. It includes everything from copywriting to website action integrations, with a one-month timeline and a client draft and feedback process.

How much does brand strategy and a brand guide cost?

Brand strategy and guide starts at $3,000. It includes typography, logo, mood board, social design mock-ups, and banners, with a one-month timeline and a client draft and feedback process.

How much does AI workflow optimization cost?

AI workflow optimization is scoped per engagement. We build custom automations to reduce manual work, and pricing depends on the systems involved.

What are SEO, GEO, and AIO, and does Gara offer them?

SEO is search engine optimization for traditional engines like Google. GEO (generative engine optimization) and AIO (AI optimization) are the equivalent for AI answer engines such as ChatGPT, Gemini, and Perplexity. Gara offers all three. We structure content, metadata, and schema so AI agents can scan and cite a site accurately, with links back to the brand.

What is Gara's process for a new engagement?

Four steps. Discover: we audit your funnel, talk to your team, and dig into the data before making a single move. Define: we lock in the goals, the metrics that matter, and the channels worth your budget. Design: we map the campaigns, creative, and automations built to move those metrics. Deploy: we ship, measure, and pivot fast when the data says to, then double down on winners.

How do I start working with Gara?

Book an intro call with founder Helen Garabandic, or leave a message through the contact form at garaagency.com/contact with the services you need, your budget, and your timeline. We respond within two business days.

Still have questions? Get in touch.