Frequently asked questions

Gara is an AI-native, full-service digital agency based in New York City. We build D2C storefronts and websites, craft email and SMS retention flows, produce social content, and develop brand identity and positioning, while tailoring services like custom AI automations to each client's needs.

Gara is based in New York City. Our presence is prominently NYC, but we work globally. Together, our team has partnered with 30+ clients across a range of industries.

Gara was founded in 2026 and is an independent, privately held agency.

Being AI-native means AI tooling is part of how the work gets produced, not a service we bolt on. We pair senior operators with AI tooling to ship the output of a shop three times our size. On client builds that has meant custom storefronts integrated with Claude Code, Klaviyo, and Shopify, where price updates take seconds and combining listings into color variants takes minutes.

Full-suite website builds typically start around $4,500, with minimal ongoing maintenance fees. Every scope is custom, so the final number varies by scope and industry.

Social media content creation and management in New York City typically starts around $3,000 per month for a single platform such as Instagram. That includes professionally shot content with proper audio equipment, editing tailored to the platform, and full management of the account, generally at a cadence of 2-3 professional posts per week.

Email marketing flow setup scales with the number of touch-points in the flow. A four-email flow setup, for example welcome, brand reminder, abandoned cart, and post-purchase, with full email design and copywriting, is around $3,500 for setup.

A typical brand strategy and guide, including typography and logo, begins at $3,000 with a one-month timeline and a client draft and feedback process.

SEO is search engine optimization for traditional engines like Google. GEO (generative engine optimization) and AIO (AI optimization) are the equivalent for AI answer engines such as ChatGPT, Gemini, and Perplexity. Gara offers all three. We structure content, metadata, and schema so AI agents can scan and cite a site accurately, with links back to the brand.

Four steps. Discover: we audit your funnel, talk to your team, and dig into the data before making a single move. Define: we lock in the goals, the metrics that matter, and the channels worth your budget. Design: we map the campaigns, creative, and automations built to move those metrics. Deploy: we ship, measure, and pivot fast when the data says to, then double down on winners.

Book an intro call with founder Helen Garabandic, or leave a message through the contact form at garaagency.com/contact with the services you need, your budget, and your timeline. We respond within two business days.