Beyond D2C
Our projects span professional services, luxury furniture and consumer software. We work across strategy and digital execution, from research and positioning to websites and apps.
Life's Guardrails
We helped shape the service through market and customer research, clarifying the ideal customer profile. That direction formed the brand kit and messaging, alongside the build of the website. The website build included scheduling, Stripe integrations, SEO, analytics tracking, and blog content. Our ongoing work supports lead generation and search marketing.
Client overview
Life's Guardrails helps people, primarily in Florida, prepare for retirement and aging. Its community brings together 100+ professionals and regular webinars, pairing education with practical next steps.
- Research: Service development, customer research and ideal customer profile.
- Brand: Brand kit, positioning and messaging.
- Digital: website, analytics, and search marketing.
Ravoh
We helped Ravoh plan its expansion into the US luxury furniture market, with a focus on New York and New Jersey. Market and competitor research informed a go-to-market strategy and a plan for reaching prospective customers.
Client overview
Ravoh is Ravish Vohra's collection-led furniture brand, drawing on three decades of bespoke furniture experience and the legacy of Ravish Vohra Home in India. It brings that craftsmanship into a personal collection developed with Italian designers.
- Research: Market and competitor analysis.
- Expansion: US go-to-market strategy focused on New York and New Jersey.
- Growth: Lead-generation strategy.
Ribbon Reader
We built Ribbon Reader with a focus on simple, intuitive reading. Competitor research helped clarify where the app fits and what it could offer that other tools don't.
Client overview
Ribbon Reader turns saved articles and links into a distraction-free reading experience. Unlike a bookmark, it strips away ads and distracting visuals, with audio playback and offline access so readers can read or listen without Wi-Fi.
- Product: App development and UX/UI.
- Brand: Brand guide, positioning and messaging focused on simplicity.
- Research: Competitor analysis and product differentiation.