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Headless storefronts.
The storefront is its own app and Shopify stays underneath. Products, inventory, and checkout still live in Shopify. The front end is ours to design with no theme limits.
Theme or headless
Shopify theme
Front end lives inside Shopify.
- Faster to build, cheaper to run
- Your team edits pages itself
- Shopify apps install in clicks
- Design works within the theme
Headless
Front end is a separate app.
- No limits on layout or interaction
- Internal systems join the front end
- Room for heavy custom logic
- Longer build, developer to maintain
Who this is for
- Retail on Shopify POS alongside ecommerce
- Deep variants, made-to-order, configurable products
- Several markets with separate pricing
- ERP, PIM, 3PL, loyalty, subscriptions
- Editorial and shopping in one experience
- A developer on hand after launch
How we scope it
- Discovery
- We map the catalogue and systems. If a theme gets there, we say so.
- Architecture
- Framework, hosting, caching, and integrations agreed before design.
- Design and build
- Custom design, then the front end built on Shopify's Storefront API.
- Launch and care
- Migration, redirects, analytics, then a care plan after go live.
Headless takes more to build and maintain, so we only recommend it when a theme can't do the job.
What this covers
- Custom front end on Shopify data
- Shopify checkout kept intact
- POS, ERP, 3PL, and subscription integrations
- Several markets, currencies, and languages
- Speed and Core Web Vitals work
- SEO, GEO, and AIO structure