← All clients

Active engagement

Nish Niche

Overview

A high-end NYC atelier since 2018, turned digital.

Digital: Custom storefront built on Shopify's back end, email marketing (flows & campaigns). Brand: Brand guide, positioning & messaging. AI-optimization: Website GEO & AIO.

NishNiche.com build out

A custom storefront connected to live data.

nishniche.com
Visit nishniche.com ↗
Email marketing

The full email customer journey.

1Email captured on site
Welcome
  • Instant
    Brand intro, designer hello.
  • On checkout
    15% code integrated into Shopify checkout.
2Item favorited
Favorites
  • 24 hr
    Redirects users to their favorites page.
  • Per user
    Custom copy designed to user data preferences.
3Cart abandoned
Abandoned cart
  • 24 hr
    Quiet nudge to finish the order.
  • 72 hr
    Fresh imagery, last call angle.
4Order placed
Post-purchase
  • On ship
    Designer's note, care details.
  • Per order
    Order data collected per user.

Take a peek

Messaging and positioning that follow every touchpoint.

Sign up to see all ↗

Campaign · new line

Welcome · on signup

AI-optimization

Built to be found by AI agents, not just search engines.

People are starting searches inside ChatGPT, Gemini, and Perplexity, not just Google. If an AI agent can't scan and cite your site, you're invisible to a growing share of customers. We structure content, metadata, and schema so agents surface your brand accurately with links back to you.

Gemini AI Overview answering a shopping question about Nish Niche with product details and links
Gemini chat recommending Nish Niche Splash Dress sizing and materials, citing Nish Niche
Gemini surfacing Nish Niche in AI Overviews and chat
Behind the build

How we used AI across the build.

We locked in the initial design in Replit and Lovable, then aligned it with the brand guide to sharpen positioning and messaging. From there the real digital work began, we built a custom storefront integrated with Claude Code, Klaviyo, and Shopify. Shopify feeds live data, Klaviyo runs the email flows, and Claude Code handles the automation. Price updates take seconds. Combining listings into color variants takes minutes.