Nish Niche
An NYC atelier since 2018, turned digital.
Digital: Custom storefront, email marketing, SEO/GEO/AIO. Paid: Meta paid ads. Brand: Brand guide, positioning & messaging.
We started with the brand guide, then designed the storefront layout and cleaned the Shopify back end, ensuring, for example, that color variants listed as separate products now sit under one listing. Next we improved search and AI visibility, rewriting title tags and meta descriptions across the catalog so Google and tools like ChatGPT can read each page clearly. With the store live, we used the brand's visuals to run Meta ads for engagement, then conversion, alongside email flows and campaigns that bring customers back.
See the custom storefront.
See live: nishniche.comThe store was designed to work just as well on mobile, leading to longer mobile sessions and more actions taken by mobile shoppers.
The full email customer journey.
- InstantBrand intro, designer hello.
- On checkout15% code integrated into Shopify checkout.
- 24 hrRedirects users to their favorites page.
- Per userCustom copy designed to user data preferences.
- 24 hrQuiet nudge to finish the order.
- 72 hrFresh imagery, last call angle.
- On shipDesigner's note, care details.
- Per orderOrder data collected per user.
Take a peek
Messaging and positioning that follow every touchpoint.
Campaign · new line
Welcome · on signup
Built to be found by AI agents, not just search engines.
People are starting searches inside ChatGPT, Gemini, and Perplexity, not just Google. If an AI agent can't scan and cite your site, you're invisible to a growing share of customers. We structure content, metadata, and schema so agents surface your brand accurately with links back to you.
KPIs & Growth
The improvements to Nish Niche's digital experience and marketing helped strengthen advertising efficiency, shopping activity, customer engagement, and search visibility.
Lower average cost per click
Average CPC fell from $0.90 to $0.25, making paid advertising more cost-efficient.
Organic traffic from ChatGPT
More shoppers found the brand through AI search, without paid placement.
Monthly website traffic
Monthly visitors tripled after the new storefront and search work.
Add-to-cart increase
More shoppers took a meaningful step toward purchasing.
Email click-through rate
More subscribers clicked through from emails to the store, with open rates up 45%.
ARPPU
Average revenue per paying user rose 45% in the first quarter post launch, compared to the trailing 6 months.
Of sales in one quarter post launch
Trailing 6-month sales were achieved in the first quarter after the official launch of all marketing efforts.
Together, these improvements strengthened Nish Niche's digital presence and created a stronger foundation for attracting shoppers, engaging customers, and driving online sales.